As the whole world is hastening towards digitization, the advertising market has become more active in following these new digital techniques. Its high time now to use the traditional way of advertisement. Earlier people used newspapers, boards, hoardings, brochure for branding their products publicly. This involved a lot of paperwork and human efforts too. Due to an increase in advanced technologies in the digital world now people are shifting more towards digital platforms for advertising purpose. Since a large number of people use the internet to work along, it is the most widely used platform for branding. As every problem has its own solution over the internet, it is observed that the number of consumers is influenced through digital advertisements. IOT, artificial intelligence, cloud etc have brought evolution in digital technology which plays an important role in increasing the growth of digital platform usage.
Different types for digital platforms:
According to research, it is concluded that video ads and contents on YouTube can influence and earn more views than any other source of advertisement. So most of the video content was specifically developed for advertising purpose and then used to target the certain audience. This will increase more audience across the internet. It is more important to decide the target audience before doing any marketing campaigns.
Social media platform:
According to an analysis almost every person, everyday spends 35 minutes on Facebook, 40 minutes on YouTube and 25 minutes on an average. This is taken as an advantage to target the consumers on the social media platform. Content with humor and entertainment is digested by the customers very easily and within no time. Multiple offers on brands and services can be conveyed to multiple people on the social media platform. This process can benefit in targeting the particular type of audience. Images and snaps can be used to engage people and attract them to increase your small or large scale business revenues.
Digital hoarding platform:
The traditional way of promoting your product and services on a big platform was done by integrating large size hoardings at public places. But now instead of making use of flex, posters and paper hoardings most trending way of advertisement is making use of LED screens to display large size video/ image contents. LED boards are installed at such places where more people could notice it. For example- signals, parks, bus stops, railway stations etc. Content displayed on the screens should be informative, attractive and entertaining. This would benefit in attracting the attention of people and this will eventually result in the growth of your business profits. We see hundreds of hoardings on the streets daily but can remember very few. A research says that a maximum number of people remember the promotional ads which are displayed on LED Screen across the roads.
Ads on Instagram:
We see multiple ads for products, brands, and services on Instagram these days. As there are many users on Instagram these ads can attract their attention to your products and brands. Business owners can strategies the targeted audience and post their ads to influence more and more people and increase their profits. LED screens thus prove themselves to be one of the best ways of promoting brands and services.
Thus, accepting all the revolutions in the world of digital advertisements is a great advantage.
LED screens thus prove themselves to be one of the best ways of promoting brands and services.